- See Premium 4K HDR on an OLED screen defined by Perfect Black and Perfect Colour
- Incredibly realistic picture quality with Dolby Vision and Multi HDR
- Immersive atmosphere from Dolby Atmos sound and a built-in foldable sound bar stand
- Graceful picture on metal effect from an ultra-slim OLED design
- LG webOS brings you the best of Smart TV
Premium 4K HDR on an OLED screen
OLED screens deliver pure picture quality. Self-emitting pixels can turn themselves on and off individually, creating true deep blacks that enhance every colour and detail. Experience a stunning wide colour range that accurately recreates real-life colours for entertainment that leaps off the screen. OLED lets you enjoy 4K Ultra HD content to the full.
Dolby Vision and Multi HDR
The LGÂ OLED77G7V 77" Smart 4K Ultra HD LED TVÂ delivers picture quality that's closer to what your eyes can recreate. Multi HDR lets it supports a range of HDR formats, adjusting to suit different broadcast and content types for the right visual feel.
HDR 10 creates an overall boost for spectacular viewing, while HLG creates dynamic picture quality for 4K broadcasts from providers like Sky, BT and the BBC. Get a real cinema-like feel right at home with Dolby Vision and Technicolor HDR.
Dolby Atmos with foldable sound bar stand
The perfect partner to 4K Ultra HD, Dolby Atmos immerses you in your entertainment completely. The LGÂ OLED 77G7VÂ combinesincredible low-end power and sparkling definition in a mesmerising 360-degree audio space. It features a stylish sound bar built into the stand, featuring upright or wall mounted positions for flexibility.
Each sound is positioned in its own space to feel like they're moving in front of, around and even above you. Hear thrilling, realistic sound from a 4.2 channel 80 W speaker system.
Picture on metal
Because they're so light and thin, OLED screens can be attached to a single metal sheet for a seamless TV design. The LGÂ OLED-77-G7V 4K TVÂ is beautifully thin, adding an elegant note to your living room â€“ especially when it's mounted flush with a wall.
If you're displaying it on a table or cabinet, the semi-circular crescent stand adds a premium look while securely supporting the screen.
Use the intuitive LG Magic Remote to explore a huge range of smart TV content with LG webOS. Find what you want to watch, whether it's favourite shows through catch-up services or something new from the TV's impressive app suite.
You can stream 4K content from popular services like NOW TV, Netflix, Amazon Video and YouTube 4K â€“ so you can make the most of your LGÂ OLED77G7V Smart Ultra HD TV. Voice control in the remote makes navigating effortless.
Don't forget your HDMI cables
Check out our range of HDMI cables to connect your input devices and to make sure your new TV has a perfect picture with improved transfer speeds. Look out for the Sandstrom Silver Series HDMI cables with their lifetime warranty.
- Catch up TV: BBC iPlayer, ITV Player, All 4, My5 - Streaming: NOW TV, Amazon Video 4K, Netflix 4K, YouTube 4K - App store: LG App Store - Custom homepage - Full internet browser - Social media: YouTube - Gaming apps - Skype/Skype-compatible